![]() Over the display, it shows the current temperature outside (95 degrees!). Perfect.Īs you close the ice cream cooler door, a small ad starts playing in the center of one of the screens. ![]() Many highlight with bright icons that label them as gluten free. But instead of seeing the items sitting on the shelf, you see digital images of the desserts. The screen then changes to show a traditional lineup of frozen desserts, looking exactly like you would see them through a transparent freezer door. As you get closer, a sensor recognizes that a shopper is nearby. As you approach a cooler, you notice the door is playing a giant video clip of friends eating ice cream at a park. ![]() You walk to the freezer section, thinking of getting something both frozen and gluten-free. You walk into your local grocery store needing to pick up dessert for a casual dinner you’re hosting. Let’s break down the Cooler Screens point of sale consumer experience. The Importance of an Integrated Shopping Experience With its proprietary technology and strict consumer privacy promises, Cooler Screens is disrupting retail advertising and transforming the experience in-store. The result was a digital smart screen that brings the best of online shopping in-store. So, Avakian thought, why not make cooler doors smarter? Additionally, brands lacked an opportunity to influence consumer decisions at point of sale (other than via static packaging). Consumer expectations in grocery aisles weren’t keeping pace with digital experiences. The idea for Cooler Screens was founded on the core idea Avakian had to upgrade the consumer experience at retail to the benefit of consumers, retailers, and brands. With many companies competing to utilize this point of sale space, one that most recently came on our radar is Cooler Screens, the smart-screens-meet-digital-media-and-merchandising solution developed in 2018 by Argo Tea founder Arsen Avakian. As technology becomes more and more intertwined with retail, there’s one area, in particular, getting an IoT facelift: the cooler section. However, some aspects of brick-and-mortar locations remain relatively untouched by the digital revolution. Retailers also have evolved to shopper demands with self-checkout and digital payment options. For decades now, smartphones have become ubiquitous in shoppers’ hands.
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